Microsoft Rebrands Music Streaming Service

Microsoft announced Monday it is rebranding the Xbox Music Service effective next week with the release of the company’s new Windows 10 operating system. In a blog post, the company announced it will be re-branding the service as “Groove,” a term that “describes what people feel and do with music,” according to the post. The change will be effective with the release of Windows 10, and available on all Windows-based PCs, Windows Phone devices and Xbox consoles. The company said that the service will be available on Android and iOS smartphones as well, though not until a subsequent update. The service will cost $9.99 per month, or $99 per year, and will offer all the features seen on other streaming services such as curated playlists, radio stations based on particular artists and over 30 million songs in the catalog. The service will also work in tandem with Microsoft’s OneDrive cloud storage service, so that users can access MP3s of the songs they own across all their devices.